Alesha Dixon ‘disappointed’ as wellness brand backed by BGT star goes out of business [Video]

ALESHA Dixon’s lunge towards becoming a wellness guru has proved to be a step too far, as her supplement brand has run out of steam.

The Britain’s Got Talent judge launched vitamin brand NobleBlu back in 2020, but now it seems that the business had been quietly dissolved.

The 45 -year-old had high hopes to create a brand that would help people to find their “rhythm and flow.”

But in the end, poor sales left the firm’s creditors with no choice but to wind it up.

An insider told The Mirror: “Alesha was really passionate about NobleBlu and put a lot of work into it, although she wasn’t one of the firm’s official directors.

Sadly, it just didn’t take off in the way she had hoped and it …